Mariya Nurislamova to start with created her mark being a serial entrepreneur while in the splendor-tech Room. In 2014, she co‑founded Scentbird, a fragrance‑membership provider pitched since the “Netflix for perfumes.” The platform immediately scaled to in excess of 700,000 month-to-month subscribers during the U.S. and Canada, giving entry to 800+ designer scents.
Less than her leadership, Scentbird lifted in excess of $25 million in enterprise capital, participated in Y Combinator, and became profitable by 2019, making annual income north of $a hundred million with progress of forty five–50% 12 months-more than-12 months. Her guidance—to "start out modest and never stop trying"—has resonated with several rising business people.
But beginning all around 2018, Mariya released a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and one,two hundred+ films, with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—organization CEO by working day and spiritual Expert by evening—almost never intersected publicly until mid‑2024. That’s when Company of Trend spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of greater… sources of knowledge of 3D planet earth warfare”.
These views ignited a wave of on-line backlash:
YouTubers including Keya’s Entire world and Zachary Michael publicly said they would no longer function with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media users were particularly appalled by promises that disorders like cancer or AIDS could possibly be cured in per week, miscarriage was “a choice,” and Actual physical attributes (e.g., crooked teeth, hair coloration) held spiritual significance.
But, Mariya remains resolute. She maintains her spiritual written content is individual from her CEO responsibilities, stating she uses only “Mariya” in spiritual channels to safeguard Scentbird’s brand name.
The Toughness of Duality
Strengths of Mariya’s Technique
Authentic Differentiation
Her fusion of company achievement and spiritual practice sets her aside—developing a deeply personalized brand with pathways into membership, retreats, non-public sessions, and guided activities .
Scale and Strategic Discipline
Scentbird’s reliable development underscores her power to translate vision into operational fact, whilst her spiritual facet drives a similarly expansive articles motor.
Neighborhood Depth
The regularity and intimacy of her content—guided meditations, Q&As, and Stay lessons—foster robust Group bonds among followers in search of spiritual transformation.
Rising Dangers & Fractures
Model Standing Danger
The spiritual information has created unease amongst influencers, shoppers, and buyers who will be uncomfortable associating with these metaphysical narratives .
Articles Legal responsibility
Daring health and fitness claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical customers, or regulatory groups concerned about misinformation.
Cross‑Identification Confusion
Even though Mariya insists on separating her two worlds, critics argue the identities by now overlap—Primarily through her involvement in Scentbird‑linked content material and sponsorships.
Navigating the Future
Strategic Alternatives
Compartmentalize
Mariya could keep a clear boundary—retaining her spiritual identification below a distinct name and System though keeping Scentbird different and manufacturer-neutral.
Combine
By weaving spiritual and wellness aspects into her corporations—for instance scent + meditation kits—she could lean into a wellness‑centric brand name evolution.
Clarify Messaging
Tonal equilibrium—grounding her spiritual information with steering disclaimers or scaling again controversial metaphysical claims—could broaden her attractiveness and lower friction.
Validation by way of Response
In spite of backlash, Mariya continues to expand her spiritual ecosystem—from charging $one,111 glastonbury retreats to $a hundred twenty five,000 private transformational functions, on line channelling periods at $3,000, and her 2021 e book 72 Keys to Manifestation. Her followers’ positive Amazon assessments propose her wisdom resonates deeply with quite a few seekers .
Ultimate Consider
Mariya Nurislamova embodies a exceptional present day archetype: a venture-pushed CEO having a superior-stakes spiritual alter Moi. Her journey reflects broader cultural convergence—wherever public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievement attests to her business enterprise savvy.
That is Mariya demonstrates her potential to command focus and Establish deep emotional resonance.
The fact mariya nurislamova clash in between these worlds—sparked by metaphysical pronouncements—poses both equally danger and prospect.
Regardless of whether she amplifies the convergence or attracts company boundaries, Mariya stands at a pivotal crossroads. Her future actions could redefine what it means for being a founder during the spiritual-tech era—layering ambition with authenticity in a very manufacturer-new way.